Having that shiny object might look super nice and draw people in, but what really matters is that you have good quality content. That is what is going to make sure that people are going to stay. You can use that shiny object that you used to draw them and make that as the thing that makes you stand apart from the rest. Having that uniqueness will only add to your brand and its awareness.
- When it comes to content, make it the first, then the shiny stuff.
- Making sure you have a good strategy is a good strategy in its own.
- Stay focused on quality content for the long term and it will pay off.
“Shiny objects are tempting but can also hold you back from devising a content creation strategy that supports your goals.”
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