While external links point to websites outside of your own, internal links point to your own pages. A third type of link – a backlink – points from other sites to your own. All three are valuable. Internal links improve user experience and keep visitors at your site longer. An internal link audit can be used to ensure that every page on your site is linked to another. It's important to avoid orphan pages (with no links to them) and dead-end pages (no links from them). Various tools exist for conducting internal link audits, such as Link Whisper, Ahrefs Site Audit, Blueprint SEO, and Sitebulb. To optimize internal linking, pay attention to site structure and anchor text.
- Internal links can keep readers at your site longer, but they don't enhance your authority.
- An internal link audit lets you identify and correct orphan pages and dead-end pages.
- Link Whisper, Ahrefs Site Audit, and Sitebulb are a few tools that can run internal link audits.
“The good news is that there are plenty of internal linking tools on the market to help you pinpoint the strengths and weaknesses of your internal links.”