Nearly 70% of online shopping carts are abandoned. Solving this issue is key to online sales, and social media content is beneficial in this regard. One way to boost sales is to offer flash sales, coupons and giveaways. Tying these in with referrals is a great way to produce quick results. Free shipping will also increase sales. Advertising increases product visibility, and with Facebook dynamic ads, it's possible to show someone an ad with the same products they left in their abandoned cart. When it comes to social content, make sure yours is mobile-friendly. Consider featuring user testimonials and videos as ways to build authenticity. Leverage customer reviews as well. Another idea is to host a Q&A session on Twitter. These are just a few ways you can use social media to improve online sales.

Key Takeaways:

  • Most online sales are lost at the checkout process, so it's important to retain customers all the way through
  • It's possible to use social media to keep customers coming in and willing to go all the way to the end of the purchase
  • For example consider using hashtags to make you easy to find, having flash sales, and more

“Perhaps you realized how expensive shipping costs were, or simply grew frustrated with the complex checkout process.”

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