A content marketing strategy is a roadmap to get you where you want to go. To create a B2B strategy, identify your audience and use keywords and micro-targeting to locate businesses that are potential clients. Research competitors and select SMART goals (i.e., goals that are specific, measurable, achievable, relevant, and time-bound). The content you create should be multi-layered, that is, it should make use of video and images as well as text. Be sure to promote your content on different platforms. Use SEO to improve your website and run ads on places like Twitter, Google Ads and LinkedIn. Finally, prioritize link-building and collaborations with others, such as guest posting.
- Start by identifying your target audience and find out what their needs are.
- Make sure that your content is being targeted to your audience.
- Find out what your competitors are doing and utilize that.
“successful content marketing campaigns typically start with well-defined objectives and a clear understanding of your long-term goals.”
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