Apple is planning to expand their advertising on the iPhone and iPad. Just last year, Apple luanched their App Tracking Transparency initiative which let customers pick which third party apps could track their activity. This initiative caused companies like Meta and Snapchat to lose billions of dollars. Apple is starting to advertise in their Stock and News app on the iPhone as well as inside Apple TV+. Apple is expected to expand their ads into the Today tab as well as in the app store during searches.

Key Takeaways:

  • ATT was launched last year and the purpose of it was to let customers decide what apps could track their activity.
  • This feature alone caused companies like Meta and Snap to lose billions of dollars overall.
  • Apple is currently using ads inside their News and Stick apps and also in the Apple TV+ software as well.

“ATT is designed to prevent tracking across outside apps and websites.”

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