It’s not enough for a brand to be on social media, it has to have a strategy. It’s necessary to create SMART goals, that is, goals that are specific, measurable, achievable, relevant and time-bound. In addition, a brand must correctly identify its target audience. Equally important is how a brand comes across. It should strive to be human, not faceless, and to seek actual relationships with its audience. Automation is beneficial, but social media accounts shouldn’t run on autopilot. Other important tips include posting visual content, piggybacking on current trends, and using analytical tools to monitor performance.

Key Takeaways:

  • Make sure your content is being provided to the right audience and base.
  • Try to develop relationships on the way. It helps people see you as a human.
  • Automate, but only do it if necessary. It will help you when you are not around.

“And although some of these brands might have blockbuster budgets, the principles they use to create an awesome social presence can be replicated by businesses of all sizes.”

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Suggested training:

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