Even though lead generation can be very difficult, it is the thing that can make or break a business, and is one of the most important parts of marketing. It has been shown that companies with the strongest lead generation systems have over a hundred percent more revenue than companies with more average led generation processes. One thing that is important, is to know that random visitors to your website are not ready to give you information yet. It's too early in the process.
Key Takeaways:
- Lead generation can be difficult, but it is a very important part of marketing.
- Companies that have strong lead generation processes have over a hundred percent more revenue than the average.
- Customers don't want to feel like they are the targets of marketing – they want to feel as though their business is being earned.
“To have a chance at success, everything must work together—strategy development, execution, evaluation and continuous optimization.”
